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VW: 60 Models, One Platform

Volkswagen will continue its pioneering work testing the boundaries between platform-sharing and brand-engineering, reports Autocar, with a new platform destined to underpin some 60 models globally....

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In A Hurry: Volkswagen To Launch Next-Gen Golf By 2012

Didn’t the Golf MK6 just come out? Well, it appeared in late 2009, and some alleged it wasn’t a full generation, facelift would have been the better term. Maybe that’s why Volkswagen is in a rush to...

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The Revolution Of The Car Industry: Kit Cars

Within the next ten years, the car industry will change more than in the past fifty years. At least at Volkswagen, says Audi Chief Rupert Stadler. Platforms are a thing of the last century. The future...

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Born From Kits: Volkswagen Invents The Incredible Money Machine

We have been writing about it for years, now, Bloomberg wakes up to it: “Volkswagen AG will kick off its biggest technology overhaul in almost two decades.” Bloomberg still has a hard time of coming...

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Volkswagen Unveils MQB Architecture

Volkswagen unveiled their most important new platform, dubbed MQB (a German acronym for “Modular Transverse Matrix”). The MQB will underpin everything from the Up! to the next (European) Passat, and...

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Volkswagen Phaeton Redux Thanks To Modular Platform

What will the faithful say when the find out that the next Volkswagen Phaeton is based on a Golf platform Audi platform? Like it or not, that’s the way it’s going to be. Edit: I mixed up the VW...

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Audi A3 Sportback Begs The Question; Would An MQB By Any Other Name Smell As...

  Are you longing to drive something on the MQB platform but too insecure to drive a Volkswagen Golf? Have we got something for you! The Audi A3 Sportback, seen here, won’t be available in the USA;...

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Analysis: PSA Debuts EMP2, Their Own Modular Platform System

We at TTAC are very excited by modular platforms, and it has nothing to do with undiagnosed autism spectrum disorders or a lack of interest in the wider world outside autos. Modular platforms are the...

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Analysis: Three Different Approaches To Maximize Scale

We’ve discussed the importance of scale countless times on this website. La Tribune takes a brief look at Ford, Volkswagen and PSA and the different ways they are working to achieve economies of scale...

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Volkswagen Brings Golf GTD To America

VW will reward the manual-diesel-wagon brigade with not one but two products set to satiate your Euro lust. In addition to the next generation Golf Variant (aka the Jetta SportWagen), Volkswagen...

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SEAT’s Survival Depends On Volume, Crossovers

1 million units a year. That’s going to be the minimum volume necessary for car makers to survive, if you believe SEAT boss James Muir. His struggling brand sold just 320,000 cars last year, and their...

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Bernstein: VW Won’t Realize Big Savings From MQB

Bernstein Research analyst Max Warburton thinks that the cost savings being anticipated by investors regarding VW’s MQB modular architecture will not materialize as planned. MQB has been touted as a...

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EXCLUSIVE: Bernstein’s MQB Report In Full

Despite a chorus of largely uncritical reporting, there is a growing contingent of those who question VW’s claim that their new MQB modular architecture will bring about significant savings. The...

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VW CrossBlue Coupe Concept: Is This The New MQB Crossover?

Looking a bit like a hybrid between the Range Rover Evoque and a Subaru Outback, the VW CrossBlue Coupe Concept is the smaller companion to the larger CrossBlue that debuted at Detroit. The Coupe has...

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The Kit Race: You Have To Be In It To Win It – And GM Ain’t

Most large automakers are working on a modular architecture of some sort. Farthest ahead appears to be Volkswagen, which already is rolling out new car after new car on one of four related kit...

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MQB FUD: Burdened By Legacy Platforms, GM Fights Off The Kits – And what are...

(Note: This story is not for the TL;NR crowd. If you need it in one short sentence: If your car company isn’t working on a kit architecture, kiss them good-bye.) Call it coincidence, but immediately...

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Nissan/Renault Join The Kit Car Age

The first CMF-based cars will be produced in a new section of Nissan’s plant in Chennai, India As you know, TTAC has been following the modularization trend in the industry with great interest. At...

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Are We About To Witness MQB’s First “Cascading Failure”?

Reports out of the Berlin desk of Reuters suggest that VW could have a fairly large problem on their hands, one that TTAC discussed during heated battles over modular kit architectures – that of...

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MQB Costs May Put The Squeeze On VW Profit Goals

A German business publication published a report this week claiming that Volkswagen won’t meet its 2015 profit goals, in part due to the costs associated with the new MQB modular platform. Manager...

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Volkswagen USA Doesn’t Want A Union, But Workers Will Get The Final Say

More drama in the ongoing Volkswagen unionization fight in Chattanooga: Volkswagen USA is not keen on the union, while Volkswagen’s management board is divided on the matter. One thing that seems...

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